Progresif Sdn Bhd proudly participated in Brunei’s National Youth Day celebrations under the theme ‘Belia Siaga Masa Depan’ (Future-Ready Youth). During the event, Progresif, led by CEO Hajah Nurul Haniah Binti Haji Jafaar, presented a commemorative plaque to His Majesty Sultan Haji Hassanal Bolkiah Mu'izzaddin Waddaulah, Sultan and Yang Di-Pertuan of Brunei Darussalam. This gesture reaffirmed the company’s commitment to embrace cashless innovation through Progresif Ding!.
The company’s newly launched feature, Ding!, integrated into Progresif Care+, exemplifies its belief in youth-led innovation. These solutions, developed in-house, leverage the creativity and ingenuity of Progresif's predominantly young workforce, who are reshaping the business landscape with their forward-thinking approaches.
“The spirit of youth-led innovation thrives on challenging conventional norms and finding unique solutions to longstanding challenges,” said Progresif CEO Hajah Nurul Haniah Binti Haji Jafaar. “At Progresif, we believe that empowering young minds to think differently is key to driving transformative change. By encouraging unconventional approaches and fostering a culture of creativity and resilience, we are not only enhancing our own business but also setting a new standard for innovation in Brunei. Progresif Ding! is a prime example of how youth-led creativity can transform everyday practices and contribute to the broader goal of creating a digitally advanced and forward-thinking society.”
At the event, Progresif showcased Progresif Ding! to His Majesty and Member of the Royal Families, highlighting its potential to enhance everyday money management, particularly for Micro, Small, and Medium Enterprises (MSMEs), including youth entrepreneurs. Progresif Ding! provides an easy-to-use platform for transaction tracking and customer engagement, eliminating the need to store, protect, withdraw, and deposit physical cash. This ensures safer, more convenient, and secure transactions.
Progresif Ding! users can activate their wallets without a bank account. Prepaid customers can effortlessly top up using their existing balance, while Postpaid and Home Wi-Fi customers can charge top-ups directly to their monthly bills. By promoting a cashless culture, Progresif aims to lead the youth in adopting modern financial practices and changing mindsets.
To further demonstrate its commitment, Progresif invited Erti Kafe, a Ding! merchant, to the booth. Ajai, Co-Founder of Erti Kafe, shared his experiences, stating, "Ding! has made our payment process faster and easier, which has improved how we run our business and enhanced the experience for our Progresif customers." He also emphasized that Progresif's support has been instrumental in scaling their operations and establishing a strong foundation for growth, thereby fostering a cashless culture in the community.
As part of the National Youth Day celebrations at ICC, Progresif is offering an exclusive promotion for the first 50 customers who register or port-in and activate their Ding! wallets at the event. Each of these early adopters will receive a $5 credit in their Ding! wallets, enhancing their experience with this innovative payment solution. This exclusive offer underscores Progresif's commitment to encouraging the adoption of cashless transactions and celebrating the spirit of National Youth Day.
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